The Easy Way to Increase Event Revenue

A better experience for participants and measurable results for sponsors.

What is the Digital Event Bag?

Generates Additional Sponsorship Revenue for the Event host

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There is huge value in data and lead generation.  Generate sponsorship dollars by rolling the Digital Event Bag into the overall contract OR offer it as an add a la carte.

Customizable Interactive Landing Page for Events & Conferences

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Create your Digital Event Bag invite sponsors to participate and easily get them set up with their logo, offers and message.

The guided resources easily show sponsors how to get set up and how to market their Digital Event Bag to target attendees to generate quality leads

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Connects Sponsors and Attendees Before, During & After the Event

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As Event Host of the Digital Event Bag, you set the access timeframe sponsors can market to attendees – one week before, three weeks before.  It is up to you and the value you want to create for your sponsors.

Check out this video to see a Digital Event Bag in action!

Off the chart closing rates!

More Vistors

Up to 75% of event participants visit a Virtual Event Bag!

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This is 10x typical email campaigns!

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Higher Engagement

Engagement rates for individual placements are typically 10%–25% of visitors.

The process is simple from start to finish

Create Your Bag


Invite Companies and Their Content: Invite your sponsors to create content in your Virtual Event Bag. Using the content builder tool, sponsors will create their placement in four easy steps.

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Share Your Event Bag


Invite Your Audience: Leverage a variety of messaging tools to welcome your audience into your bag including email invites, links from your event’s mobile app and webite, social media posts and beyond.

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Report on Performance


Track and Report on Event Bag Performance: Every visitor interaction in your event bag is tracked and the information is collected in your reports. Event sponsors receive real-time access to engagement reports that include a list of potentials leads.

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Creating Content

Building your bag content is a collective effort

Maximize your sponsors’ investment by giving them complete control of the content they share in the Digital Event Bag with the attendees.  The best part?  They create it in a few easy steps – plug and play.

The platform tools, powered by ACTIVE, make it easy for sponsors to invite, track, create and manage digital content while giving you the dashboard insights to monitor success.

Creating Content

Building your bag content is a collective effort

Maximize your sponsors’ investment by giving them complete control of the content they share in the Digital Event Bag with the attendees.  The best part?  They create it in a few easy steps – plug and play.

The platform tools, powered by ACTIVE, make it easy for sponsors to invite, track, create and manage digital content while giving you the dashboard insights to monitor success.

Sharing Your Event Bag

Sharing your bag is a scheduled process

Sponsors invest in your event because of the quality of your audience to which they can efficiently promote their products and services. When you share your bag via scheduled email invitations from the platform you generate predictable, proven results your sponsors expect. Promote access via your event mobile app, social media, event website, QR codes and more!

Report Visitor Activities

Measurable results lead to strong relationships and ROI

The Digital Event Bag, powered on Active’s platform tracks every visit, view and engagement for each individual and compiles a detailed report for every sponsor’s placement. The reporting extends the event’s value to your audience and provides measurable ROI for your partners.

Report Visitor Activities

Measurable results lead to strong relationships and ROI

The Digital Event Bag, powered on Active’s platform tracks every visit, view and engagement for each individual and compiles a detailed report for every sponsor’s placement. The reporting extends the event’s value to your audience and provides measurable ROI for your partners.

Event organizers will love this!

The amount of time it takes to collate gift bags is insane, and the time to ask sponsors to send their items is also time consuming.  The labor cost to do a physical bag outweighs the cost for Digital Event Bag solution and is environmentally friendly too!  And from a sponsor perspective, this is more engaging than stuffing paper into a bag.

DEBORAH JONES – Founder & President, Sponsorship Central

Our sponsors were really excited about this!

I used the Digital Event Bag for Lola.com’s Agile Operations Summit. It was a great perk to be able to offer our sponsors. They were all really excited to be able to market to attendees well before the conference was even taking place. Plus, with the reporting features, they could easily see who had visited their listing and it gave them additional access to leads they might not have gotten otherwise. It was super easy to set-up on the back end, and I could just invite each sponsor to add their listing. It only took a few minutes and our page was up and running!

EMILY PARKER-WOODLAND – Marketing Programs Manager, Lola.com

It was a great experience, easy to use, much more green than a traditional welcome bag..

KATHY GREENLER SEXTON – CEO, Subscription Show

How does it work?

You work hard to develop relationships with sponsors and exhibitors for your event. Now you can help your sponsors and exhibitors connect to your event attendees through a modernized version of a classic tool – the event bag.

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Participants receive an invitation email with a link to visit their bag up to 30 days prior to the event.

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A few days after the event, participants receive a final invitation email with a link to visit their event bag.

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Participants receive 1–2 reminder emails to use the content they have saved in their event bag.

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Participants visit the Virtual Event Bag, then view, save and redeem content of personal interest.

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All participants receive a personalized bag. The participants can act immediately or save content for later.

CONNECTED

Attendees are now connected with sponsors and are rewarded with GOODIES!

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Participants receive an invitation email with a link to visit their bag up to 30 days prior to the event.

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Participants visit the Virtual Event Bag, then view, save and redeem content of personal interest.

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A few days after the event, participants receive a final invitation email with a link to visit their event bag.

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All participants receive a personalized bag. The participants can act immediately or save content for later.

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Participants receive 1–2 reminder emails to use the content they have saved in their event bag.

CONNECTED

Attendees are now connected with sponsors and are rewarded with GOODIES!

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Why should your event participate?

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85% of U.S. adults are online every day. Over 50% own a smartphone. That’s right, the world has gone digital!

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Participants save content, online via a desktop computer or on their mobile device, encouraging redemption.

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Directly link sponsors content/message to their company website, online store, social media, etc.

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No longer incur design, production or printing costs, because sponsors easily build their placement online.

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Sponsors receive a detailed performance report including participant demographics (age, gender, etc.).

Still have questions? Schedule a call!

Connect your sponsors and your attendees with a Digital Event Bag!

It makes our lives easier and also improves
our relationship with our sponsors.

Laura Sanchez

Events Manager, The Running Zone Foundation

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